Believe in results not words! The Believer® name speaks for itself. For 25 years the Believer® has consistently produced record catches for anglers throughout North America, South America, Europe, and Asia. At Drifter Tackle we think the productís longevity and results are far greater testimony than words. Attach one of our baits to the end of your line, hang on tight and you too shall become a believer. Professional and recreational fisherman alike have come to recognize that these are not simply baits, but a versatile fishing system. When utilized and applied with the proper technique to the identified conditions these baits will consistently put trophy fish in your boat. Made in Toledo, Ohio--USA!!!